Tips For Effective Web Conferencing

Today I interviewed Susan Grey. Susan is a web conferencing pro, having held a web conference a week for the last 52 weeks! Following are her tips:

Conducting a web conference is not different than conducting a face-to-face meeting when it comes to presenting the material. The strategy of interaction will be different. The biggest difference is that you can’t see them in person sometimes. And, even if you can “see” them, it’s through a webcam, which is very different than being in the same room.

There are a couple of things that you will need to know in order to conduct a web conference. These are the vendor or host, content, features and cost. When looking at a vendor you need to make sure that you’re going with a vendor that is going to be in a position to grow with your business but that is not so far advanced that people without the newest technology won’t be able to get on.

You want to make certain that your web meeting is understandable to anyone that may be in your target group. For example, if you do a web meeting on the newest technological features of a network application you’re going to have clients with a different level of technology than if you are delivering a web meeting on a way to effectively cook a five-course meal and still maintain an off-the-cuff entertainment atmosphere. In one instance you are working with technical know-how folk who might have access to the newest in computers. In the other you are working with people who may be normal home users and is going to be working with older equipment.

Features like instant messaging or the ability to use a whiteboard also need to be considered. Considering if you want to incorporate these from your vendor or use separate services is something to look into when deciding the way to conduct your web conference.

The content is the most important aspect of your web conference. You need your content to be informative, to flow from topic to topic in a smooth and related way. The meeting should be designed for your target market and be done in a way that engages your audience. Web meetings are more interesting if they are interactive so you may want to include time for questions.

Vendors all have alternative ways of pricing and you should think about which option is going to give you the most features at the least cost. Typically, web conferences are far less expensive than face-to-face meetings.

So there you have it! Tips from an expert. Want to try your hand at holding a web conference? Try a free trial of GoToMeeting.